| 广告专业课程设置偏差与对策研究 |
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| 引用本文： | 孙肇伦,严亚.广告专业课程设置偏差与对策研究[J].重庆教育学院学报,2009,22(4):111-114. |
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| 作者姓名： | 孙肇伦 严亚 |
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| 作者单位： | 重庆教育学院,中文系,重庆,400067 |
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| 摘 要： | 目前部分高校广告专业课程设置背离了广告人才培养目标和广告人才市场需求，需要转变广告教育理念，科学构建广告教育的课程体系，以“创造性、实践性”为核心理念，调整广告课程体系设置，大力培养学生的广告意识、市场意识和动手能力，强化广告实践课程，加强以“双师型教师”为基础的师资队伍建设。
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| 关 键 词： | 广告 课程 偏差 对策 |
A research into curriculum arrangement deviation in advertisement specialty and corresponding measures |
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| SUN Zhao-lun,YAN Ya.A research into curriculum arrangement deviation in advertisement specialty and corresponding measures[J].Journal of Chongqing College of Education,2009,22(4):111-114. |
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| Authors: | SUN Zhao-lun YAN Ya |
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| Institution: | (Chinese Department, Chongqing Education College, Chongqing 400067, China) |
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| Abstract: | Currently, curriculum arrangement in advertisement specialty in some colleges and universities deviates from the cultivation objective of advertisement talents and market demand for advertisement talents. Thus, advertisement education ideas should be changed, curriculum system of advertisement education should be scientifically constructed, creativity and practicality should be the core ideas in regulating advertisement curriculum system arrangement, advertisement consciousness, market awareness and practical ability of students should be greatly improved, practical advertisement curriculum should be enhanced, and teacher team construction based on academic and skilled abihty should be promoted. |
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| Keywords: | advertisement curriculum ~ deviation ~ measures |
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