| 中小企业公共关系的运用及对策 |
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| 引用本文： | 胡淑芳,周健.中小企业公共关系的运用及对策[J].山东教育学院学报,2008,23(2):51-53. |
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| 作者姓名： | 胡淑芳 周健 |
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| 作者单位： | 山东工商学院中加学院,山东,烟台,264005 |
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| 摘 要： | 公共关系作为一种管理艺术，在大型企业中已经得到了充分的运用，发挥着重要的作用，而中小企业由于缺乏公共关系知识，对公共关系重视不够，在管理中不能科学有效地运用公共关系，使中小企业在市场竞争中面临的困难越来越多。本文在对中小企业公共关系现状进行分析的基础上提出了改进的对策。
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| 关 键 词： | 中小企业 公共关系 对策 |
| 文章编号： | 1008-2816(2008)02-0051-03 |
| 修稿时间： | 2008年1月16日 |
The Adoption of Public Relation in Small and Medium-Sized Enterprises and Its Countermeasures |
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| Hu Shufang,Zhou Jian.The Adoption of Public Relation in Small and Medium-Sized Enterprises and Its Countermeasures[J].Journal of Shandong Education Institute,2008,23(2):51-53. |
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| Authors: | Hu Shufang Zhou Jian |
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| Institution: | Hu Shufang Zhou Jian(Sh,ong Institute of Business , Technology,Yantai 264005,China) |
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| Abstract: | Public relation,as a kind of management art,has already been used in many large-scale enterprises and played an very important in them.However,because they lacked the knowledge of public relationship,did not pay enough attention to it and could not effectively and scientifically use public relation in management,small and medium-sized enterprises are faced with more and more difficulties in market competition.This paper,based on the analysis of the present situation of public relation,provides the counterme... |
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| Keywords: | Small and medium-sized enterprises Adoption of public relation Countermeasures |
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