| 大学生体育消费现状与对策研究——以武夷学院学生为例 |
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| 引用本文： | 高志远.大学生体育消费现状与对策研究——以武夷学院学生为例[J].南平师专学报,2011,30(5):79-83. |
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| 作者姓名： | 高志远 |
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| 作者单位： | 武夷学院,福建武夷山,354300 |
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| 基金项目： | 武夷学院社科基金海西项目(项目编号:xhs201001) |
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| 摘 要： | 运用问卷调查、文献资料调研、数理统计分析等方法，对武夷学院不同年级、不同性别大学生体育消费现状进行调查研究。结果表明，大学生体育消费以实物性消费为主；家庭经济收入、体育场地器材和体育消费观念对大学生体育消费水平、消费结构具有影响力。分析认为，观赏性、参与性体育消费是未来消费社会的主流，建议高校应积极更新体育消费观念，不断完善体育基础设施建设，全面推进高校体育改革，推行大学体育有偿服务，丰富大学体育内容，保障高校体育事业可持续发展。
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| 关 键 词： | 体育消费 消费社会 大学体育 有偿服务 |
Research on Sport Consumption Condition and Countermeasures of College Students --Taking Wuyi University as an Example |
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| GAO Zhiyuan.Research on Sport Consumption Condition and Countermeasures of College Students --Taking Wuyi University as an Example[J].Journal of Nanping Teachers College,2011,30(5):79-83. |
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| Authors: | GAO Zhiyuan |
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| Institution: | GAO Zhiyuan (Wuyi University,Wuyishan,Fujian 354300) |
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| Abstract: | This paper makes an investigation on sport consumption in Wuyi University of different grades and by students of different gender. Questionnaires, literature research, statistic analysis are used in this article. The results show that the sport consumption in university is primarily the material expense;family income, sports equipment and sports consumption concept have influenced student sport consumption level and consumption pattern.It concludes that the ornamental, participatory sports consumption will ... |
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| Keywords: | sport consumption consumer society college sports paid services |
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