| 浅谈CI战略中产品的包装形象——由武夷岩茶包装现状所引发的思考 |
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| 引用本文： | 蔡洁.浅谈CI战略中产品的包装形象——由武夷岩茶包装现状所引发的思考[J].南平师专学报,2007,26(1):118-121. |
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| 作者姓名： | 蔡洁 |
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| 作者单位： | 南平师范高等专科学校,艺术系,福建,武夷山,354300 |
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| 摘 要： | 本文就武夷岩茶包装现状,试从企业CI战略的角度出发,对产品的包装形象在销售过程中面临的企业形象问题——产品的包装形象与CI战略的关系、作用进行简要的分析,进而提出统一策划产品包装树立企业形象的要求与步骤。
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| 关 键 词： | CI战略 企业形象 包装形象 统一策划 |
| 文章编号： | 23969910 |
| 修稿时间： | 11 21 2006 12:00AM |
Reflections on the Current Packing Situation of Wuyi Rock Tea |
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| CAI Jie.Reflections on the Current Packing Situation of Wuyi Rock Tea[J].Journal of Nanping Teachers College,2007,26(1):118-121. |
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| Authors: | CAI Jie |
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| Institution: | Art Department of Nanping Teachers Collage,Wuyishan,Fujian 354300, China |
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| Abstract: | Against the backdrop of the current packing situation of Wuyi Rock Tea,the paper,from the angle of enterprise CI Tactic,trles to analyze the influence of product packing image on that of enterprises--the role of the packing and its relationship with the CI Tactic,thus the requirements and procedures are proposed to establish the enterprise image through unified plan. |
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| Keywords: | CI Tactic the enterprise image packing image unified plan |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
