| 茶叶品牌建设亟待包装革新 |
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| 引用本文： | 朱峰.茶叶品牌建设亟待包装革新[J].武汉职业技术学院学报,2012,11(1):61-64,82. |
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| 作者姓名： | 朱峰 |
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| 作者单位： | 广东白云学院管理系,广东广州,510450 |
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| 摘 要： | 从包装的角度研究茶叶品牌建设的途径和方法，目前茶叶包装需要革新，茶叶包装设计品牌意识落后，影响了消费者的信任，不利于品牌的宣传和价值传递，容易造成过度包装。茶叶包装应该突破传统习惯，完整标示，由此促进茶叶品牌的建设和发展，促进茶叶产业结构调整。
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| 关 键 词： | 茶叶品牌 包装设计 包装革新 |
Package Design Innovation- Access to Development of Tea Brand |
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| ZHU Feng.Package Design Innovation- Access to Development of Tea Brand[J].Journal of Wuhan Institute of Technology,2012,11(1):61-64,82. |
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| Authors: | ZHU Feng |
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| Institution: | ZHU Feng(Department of Business Administration,Gungdong Baiyun University,Guangzhou510450,China) |
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| Abstract: | The paper discusses the approach to promoting the brand of tea products.It has been found that the package of tea products is out of date in design,which cuts down the consumer’s credence and hinders the value communication,inducing overpackaging.It is advised that the design of the tea packaging should break with traditions and the tea should be labeled completely.Tea package innovation can not only promote tea brands building,but also boost the restructure of tea industry. |
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| Keywords: | tea brand package |
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