| 旅游企业集团化扩张的动因及路径探析 |
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| 引用本文： | 史常凯.旅游企业集团化扩张的动因及路径探析[J].培训与研究,2006,23(5):80-82. |
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| 作者姓名： | 史常凯 |
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| 作者单位： | 江汉大学商学院 武汉430056 |
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| 摘 要： | 企业的集团化扩张是企业发展的必由之路。本文分析了旅游企业集团化扩张的经济动因和社会动因,最后探讨了旅游企业集团化扩张的三种路径:横向一体化扩张、纵向一体化扩张和多元化扩张。
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| 关 键 词： | 旅游企业 集团化 动因 路径 |
| 文章编号： | 1007-1687(2006)05-0080-03 |
| 收稿时间： | 11 30 2005 12:00AM |
| 修稿时间： | 2005年11月30 |
On Reasons and Routes for Collective Expands of Tourism Enterprises |
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| SHI Chang-kai.On Reasons and Routes for Collective Expands of Tourism Enterprises[J].Training and Research-Journal of Hubei College of Education,2006,23(5):80-82. |
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| Authors: | SHI Chang-kai |
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| Institution: | School of business, Jianghan University, Wuhan Hubei 430056, China |
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| Abstract: | It is the only way for enterprises to expand collectivly.This essay explains the economic and the social factors for the expansion,and also discusses the three kimds of routes of the expcnsion: the crosswise integration expansion,longitudinal integration expansion and multiplication expansion. |
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| Keywords: | Tourism enterprise Collectivization Reasons Routes |
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