| 我国电视广告对儿童的负面影响及规制浅议 |
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| 引用本文： | 刘艺琴,韩秋芳.我国电视广告对儿童的负面影响及规制浅议[J].培训与研究,2007,24(10):27-29. |
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| 作者姓名： | 刘艺琴 韩秋芳 |
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| 作者单位： | 武汉大学新闻与传播学院 武汉430072 |
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| 摘 要： | 当前我国儿童电视广告中存在的问题,影响了儿童的身心健康成长,我们应该借鉴西方国家对儿童电视管理的经验,制订出行之有效的具体措施和规制方法,为儿童创造出良好的成长环境。
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| 关 键 词： | 儿童广告 道德问题 广告管理 规制办法 |
| 文章编号： | 1007-1687（2007）10-0027-03 |
| 收稿时间： | 2007-05-29 |
| 修稿时间： | 2007年5月29日 |
Negative Effects of Problems in Children TV Advertisements and Its Regulation |
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| LIU Yi-qin,HAN Qiu-fang.Negative Effects of Problems in Children TV Advertisements and Its Regulation[J].Training and Research-Journal of Hubei College of Education,2007,24(10):27-29. |
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| Authors: | LIU Yi-qin HAN Qiu-fang |
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| Abstract: | The problems in our children TV advertisements have serious effects on children's healthy growth.We should learn form western countries which have successful administration experiences on Children TV and establish our own detailed measures and regulations.Thus we can create a healthy environment for children's growth. |
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| Keywords: | children advertisement ethic issue advertisement administration regulation |
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