| 市场化背景下高职院校竞争力的培育 |
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| 引用本文： | 刘登辉,王自荣.市场化背景下高职院校竞争力的培育[J].职业技术教育,2006,27(1):30-32. |
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| 作者姓名： | 刘登辉 王自荣 |
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| 作者单位： | 兰州石化职业技术学院,甘肃,兰州,730060 |
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| 摘 要： | 市场化背景下,高职院校竞争力的培育应从职业教育目标市场分析入手,根据本地区经济、政治的发展状况和区域特色,积极、稳妥地对学校的专业设置进行动态的调整与整合;从分析职业教育产品的特征出发,确定学生应具备的职业素质与职业能力;政府和企业作为直接受益者,应加大对职业教育成本的补偿。
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| 关 键 词： | 高职院校 市场营销学 目标 产品 价格 |
| 文章编号： | 1008-3219（2006）01-0030-03 |
| 收稿时间： | 2005-10-28 |
| 修稿时间： | 2005年10月28 |
Exploration on the Competitive Power of Higher Vocational Schools under the Background of Marketization |
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| Liu Denghui,Wang Zirong.Exploration on the Competitive Power of Higher Vocational Schools under the Background of Marketization[J].Vocational and Technical Education,2006,27(1):30-32. |
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| Authors: | Liu Denghui Wang Zirong |
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| Institution: | Lanzhou Petrochemical College of Vocational Technology, Lanzhou Gansu 730060, China |
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| Abstract: | The cultivation of competitive power of higher vocational schools under the background of marketization should start firstly by analyzing the objective markets of higher vocational education,then adjust and integrate dynamically the specialty provision in higher vocational schools.Secondly,students' vocational quality and ability should be confirmed by analyzing characteristics of vocational education products.And finally,governments and enterprises,as direct beneficiaries,should pay for vocational education. |
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| Keywords: | higher vocational school marketing objective product price |
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