| 包容性增长与企业营销的互动关系研究 |
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| 引用本文： | 杨贤传.包容性增长与企业营销的互动关系研究[J].哈尔滨学院学报,2013,34(6):25-28. |
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| 作者姓名： | 杨贤传 |
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| 作者单位： | 铜陵职业技术学院管理系,安徽铜陵,244000 |
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| 基金项目： | 2013年安徽省教育厅人文社会科学研究一般课题;项目 |
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| 摘 要： | 文章以实现包容性增长,促进经济社会协调和可持续发展为研究出发点,阐述了我国提出包容性增长的深刻背景,并对包容性增长的内涵和外延进行了科学地解释。在此基础上,分析了包容性增长对市场营销的指导作用,并论证了市场营销对包容性增长战略实践的促进作用。
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| 关 键 词： | 包容性增长 市场营销 收入差距 互动关系 |
The Interaction of Inclusive Growth and Enterprise Marketing |
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| YANG Xian-chuan.The Interaction of Inclusive Growth and Enterprise Marketing[J].Journal of Harbin University,2013,34(6):25-28. |
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| Authors: | YANG Xian-chuan |
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| Institution: | YANG Xian-chuan ( Tongling Polytechnic, Tongling 244000, China) |
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| Abstract: | The research motivation is to realize the inclusive growth and promote the sus- tainable development of the economic society. The background of the proposal of inclusive growth in China is introduced with a scientific explanation of its connotation and denotation, based on which the guiding function of inclusive growth to market management is meanwhile the promoting function of the market management to the inclusive growth cussed. analyzed is also dis- |
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| Keywords: | inclusive growth marketing management income gape interaction |
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