| 民族教育教材出版发行现状及其发展策略 |
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| 引用本文： | 白立元.民族教育教材出版发行现状及其发展策略[J].民族教育研究,2007,18(3):113-116. |
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| 作者姓名： | 白立元 |
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| 作者单位： | 中央民族大学,出版社,北京,100081 |
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| 摘 要： | 改革开放以来,我国民族教育教材出版规模逐步扩大,但随着新技术的不断发展与我国加入WTO后出版市场的逐步放开,民族教育教材出版发行面临着新的挑战.在这种背景下,需要切实加强对民族教育教材出版发行现状、存在问题、出版发行的立体化开发和品牌策略进行研究与探讨.
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| 关 键 词： | 民族教育教材 出版发行 策略 民族教育 教材出版发行 发行现状 发展策略 Textbooks Education Ethnic Publication Development Trend 研究 品牌策略 开发 立体化 问题 存在 加强 背景 出版市场 新技术 出版规模 |
| 文章编号： | 1001-7178（2007）03-0113-04 |
| 修稿时间： | 2006-10-26 |
The Present Situation and Development Trend of Publication of Ethnic Education Textbooks |
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| BAI Li-yuan.The Present Situation and Development Trend of Publication of Ethnic Education Textbooks[J].Journal of Research on Education for Ethnic Minorities,2007,18(3):113-116. |
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| Authors: | BAI Li-yuan |
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| Institution: | Publishing House, Central University of Nationalities, Beijing 100081 |
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| Abstract: | Since the reform and opening-up,the publication of ethnic education textbooks in China has expanded gradually.However,with the development of new technology,China's entry of WTO and the gradual opening of publication markets,the publication of ethnic education textbooks now faces new challenges.In this situation,more efforts should be exerted to make studies on the present situation,existing problems,as well as multiple-channeled development and brand strategies of publication and circulation of ethnic education textbooks. |
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| Keywords: | ethnic education textbooks publication strategy |
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