| 关于高职商务英语专业定位的思考 |
| |
| 引用本文： | 冯克江,段美荣.关于高职商务英语专业定位的思考[J].番禺职业技术学院学报,2012,11(3):28-32. |
| |
| 作者姓名： | 冯克江 段美荣 |
| |
| 作者单位： | 广州番禺职业技术学院应用外语系,广东广州,511483 |
| |
| 摘 要： | 准确定位是高职商务英语专业快速发展的基础。为了更好地促进高职商务英语专业的发展，应当从以下几个方面进行准确定位：第一，在商务和英语的关系问题上，应以英语为主；第二，加强商务和英语二者的融合；第三，应当从企业行业调研、需求分析、培养目标、课程设置、教学方法等方面促进二者更好地融合。
|
| 关 键 词： | 高职商务英语 定位 融合 |
On the Positioning of Business English Major In Higher Vocational Education |
| |
| FENG Ke-jiang,DUAN Mei-rong.On the Positioning of Business English Major In Higher Vocational Education[J].Journal of Panyu Polytechnic,2012,11(3):28-32. |
| |
| Authors: | FENG Ke-jiang DUAN Mei-rong |
| |
| Institution: | (Applied Foreign Languages Department, Guangzhou Panyu Polytechnic, Guangzhou 511483, China ) |
| |
| Abstract: | An accurate positioning is of great significance to the development of business English major in higher vocational education. In order to promote the development of this major, it is pointed out that the accurate positioning should be done from the following perspectives： firstly, in this major, English should be more important than business; secondly, the integration of business and English is of great importance; thirdly, the better integration of English and business should be achieved from the perspectives of industry research, demand analyses, training target, course setting and teaching methods. |
| |
| Keywords: | business English major in higher vocational education positioning integration |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
