| “理实纵深”理念下职业本科院校市场营销专业人才培养模式探究 |
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| 引用本文： | 潘萍萍.“理实纵深”理念下职业本科院校市场营销专业人才培养模式探究[J].邢台职业技术学院学报,2020(1):20-25. |
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| 作者姓名： | 潘萍萍 |
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| 作者单位： | ;1.泉州职业技术大学 |
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| 基金项目： | 2018年福建省中青年教师教育科研项目资助(职业院校专项)--“‘理实纵深’理念下职业本科院校市场营销专业人才培养模式探究”,项目编号:JZ180967。 |
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| 摘 要： | 2019年5月教育部批准建设本科层次职业教育的职业技术大学、职业大学,全国首批(15个)本科层次职业教育试点学校应运而生。在国家大力改革并发展职业教育的大背景下,文章就当前市场营销专业人才培养中存在的目标宽泛、就业"双难"、师资单一、信息化教学力度不够等问题,提出职业本科下"理实纵深"的市场营销专业人才培养模式即构建具备知识理论高度和服务区域经济发展特色职业实践深度的职业本科市场营销专业人才培养模式,以提高专业服务社会的价值。
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| 关 键 词： | “理实纵深” 职业本科 市场营销专业 人才培养模式 |
On the Talent Training Mode of the Marketing Major in Vocational Colleges Based on the Concept of "Theory-practice Integration" |
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| PAN Ping-ping.On the Talent Training Mode of the Marketing Major in Vocational Colleges Based on the Concept of "Theory-practice Integration"[J].Xingtai Vocational and Technical College,2020(1):20-25. |
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| Authors: | PAN Ping-ping |
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| Institution: | (Quanzhou Vocational and Technical University,Quanzhou,Fujian 362000,China) |
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| Abstract: | In May 2019,the Ministry of Education approved the construction of undergraduate-level vocational and technical universities and the first batch pilot universities(15)came into being.Under the background of the country's vigorous reform and development of vocational education,this paper puts forward that the“theory-practice integration”talent training mode in undergraduate vocational education is to construct the mode integrated with theories and practices serving the regional economic development to improve the values of the major to serve the society,in view of the problems in the talent training mode of the marketing major,such as the broad targets,“double difficulties”in job-hunting,singular teaching staff,and insufficient information technologies in teaching. |
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| Keywords: | theory-practice integration undergraduate vocational universities marketing major talent training mode |
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