| 民办本科院校竞争力分析 |
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| 引用本文： | 刘莉莉,张歆.民办本科院校竞争力分析[J].复旦教育论坛,2010,8(1):71-74. |
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| 作者姓名： | 刘莉莉 张歆 |
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| 作者单位： | 华东师范大学,上海,200062 |
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| 基金项目： | 教育部人文社会科学基金资助项目(51K02026)——“民办本科院校竞争优势及其机制研究” |
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| 摘 要： | 民办高校"升本"之后进入了一个崭新的竞争平台,竞争对手的增加、竞争实力的上升,都迫使民办本科院校需要重新评估所处的竞争环境。本文借鉴波特的竞争模型,通过分析民办本科院校与竞争者之间的竞争态势,促进民办本科院校形成竞争优势。
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| 关 键 词： | 民办本科院校 竞争环境 波特竞争模型 |
A Probe into the Competitiveness of Private Undergraduate Institutions in China |
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| LIU Li-li and ZHANG Xin.A Probe into the Competitiveness of Private Undergraduate Institutions in China[J].Fudan Education Forum,2010,8(1):71-74. |
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| Authors: | LIU Li-li and ZHANG Xin |
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| Institution: | East China Normal University |
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| Abstract: | Having been promoted to undergraduate institutions,private colleges in China now step into a new stage of competition.The multiplication of competitors and the enhancement of their competitiveness all combine to propel private undergraduate institutions to reassess their own competitive environment.In this paper,Porter s five competitive forces model is used to analyze the competitive situation currently facing private undergraduate institutions in China. |
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| Keywords: | Private undergraduate institutions Competition Porter s Five Competitive Forces Model |
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