| 网络视频站点公开数据解读 |
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| 引用本文： | 葛旭超,陆凯达,王静.网络视频站点公开数据解读[J].湖南广播电视大学学报,2014(3):69-75. |
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| 作者姓名： | 葛旭超 陆凯达 王静 |
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| 作者单位： | 无锡广播电视集团,江苏无锡,214000 |
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| 摘 要： | 因为收视习惯的转变,传统收视率统计的方法对于在线点播用户的观察和监测陷入了无能为力的盲区,通过公开数据分析互联网视频用户和观众的收视情况,可以实现对内容平台的评估、对热点趋势的追踪、对收视人群特征的分析,借此对人群倾向和爱好做出判断。
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| 关 键 词： | 播量 收视人群 好评率 人群画像 人群分布 |
An Understanding of the Public Data of the Network Video Site |
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| GUO Xu-chao,LU Kai-da,WANG Jing.An Understanding of the Public Data of the Network Video Site[J].Joournal of Hunan Radio and Televistion University,2014(3):69-75. |
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| Authors: | GUO Xu-chao LU Kai-da WANG Jing |
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| Institution: | GUO Xu-chao,LU Kai-da,WANG Jing |
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| Abstract: | The traditional statistical methods of audience rating are no longer applicable to observing and monitoring the on-line players. Instead, analysing the viewing habits and viewing reference of internet video viewers via public data, can help us to build a better understanding of use of public data for the content and platform evaluation, and its ability to track hotspots and trends, analysing on audience＇s viewing tendency, and characterising the audience. This article provides a comprehensive understanding of the value of public data.？ |
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| Keywords: | number of views audience praise rating the crowd portrait population distribution |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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