| 浅谈危机中的营销 |
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| 引用本文： | 刘伟光.浅谈危机中的营销[J].牡丹江教育学院学报,2005(2):118-119. |
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| 作者姓名： | 刘伟光 |
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| 作者单位： | 邢台职业技术学院,河北,邢台,054035 |
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| 摘 要： | 在市场竞争越来越激烈的今天,企业所面临的宏观环境和微观环境时时刻刻都处在不断变化的过程中,由此也使企业无时无刻不面临着各种各样的危机.在这种情况下企业应该如何进行营销才能转危为安、战胜危机呢?本文从四个方面进行了简单的论述.
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| 关 键 词： | 企业 危机 危机营销 |
| 文章编号： | 1009-2323(2005)02-118-02 |
| 修稿时间： | 2005年1月25日 |
A Brief Talk on the Marketing in the Crisis |
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| Liu Weiguang.A Brief Talk on the Marketing in the Crisis[J].Journal of Mudanjiang College of Education,2005(2):118-119. |
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| Authors: | Liu Weiguang |
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| Abstract: | With more and more intense competition in the market today, the macroenvironment and the microenvironment, which the enterprises are facing, are also changing. Thus enterprises are usually in face of different kinds of crisis. The essay below will help them with how to win the crisis from four aspects. |
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| Keywords: | crisis marketing in the crisis |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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