New media environments’ comparative effects upon intercultural sensitivity: A five-dimensional analysis |
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| Authors: | Amy Jo Coffey Rasha Kamhawi Paul Fishwick Julie Henderson |
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| Institution: | 1. Dept. of Telecommunication, College of Journalism and Communications, P.O. 118400, University of Florida, Gainesville, FL 32611, United States;2. College of Journalism and Communications, P.O. 118400, University of Florida, Gainesville, FL 32611, United States;3. College of Engineering, P.O. 118400, University of Florida, Gainesville, FL 32611, United States;4. College of Education, P.K. Yonge Developmental Research School, University of Florida, 1080 SW 11th St., Gainesville, FL 32602, United States |
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| Abstract: | An experimental 2 (channel) × 2 (gender) × 3 (time) mixed factorial design (N = 159) was applied to test and compare how individual dimensions of intercultural sensitivity might be affected by two channels: a virtual environment (i.e., Second Life®) versus a Web environment. Using a modified version of Chen and Starosta's Intercultural Sensitivity Scale (ISS), the study sought to identify which of the five ISS dimensions played the most influential role in intercultural sensitivity outcomes: interaction enjoyment, interaction engagement, interaction confidence, interaction attentiveness, or respect for cultural differences. Results showed that one's willingness and effort toward understanding an intercultural interaction – interaction attentiveness – played the greatest and most statistically significant role in intercultural sensitivity outcomes, and that this effect was greatest within the virtual environment channel. Gender effects were also found, in which men experienced greater enjoyment but women expressed more attentiveness. |
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| Keywords: | Virtual environment Web Intercultural sensitivity Intercultural Sensitivity Scale Chen Starosta Channel effects Gender |
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