Student success pocket-graphic: a mountain of data transformed |
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| Authors: | Karen Briere Kelly Drifmeyer |
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| Institution: | 1. San Antonio College Library, San Antonio College, San Antonio, TX, USA;2. kbriere@alamo.edu;4. Sueltenfuss Library, Our Lady of the Lake University, San Antonio, TX, USA |
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| Abstract: | AbstractHow does a small community college library, without marketing experience or budget, advocate for its value to a campus community and its administrators? We did so by creating an engaging, bright, and easy-to-read “pocket-graphic.” In this column, we reflect on the process of shaping a multi-use product out of a mountain of data. Through research in design practices, field observations of popular information tools, and an uncomfortable step into braggadocio, we learned to articulate the successes of our library. Our “pocket-graphic” told our story, yes – but it also provoked surprise, questions (“you really have all that?”) and delight in the lesser known successes (“you really DO all that!”). In the process, we connected our students more deeply to helpful services and resources, faculty to supportive instruction, and positively changed the tone of conversation with all our stakeholders. By turning data points into selling points, we found insights and a focus that moved our own development forward, helping ourselves to define improved priorities for advancing our critical role in student success. |
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| Keywords: | Library infographic data marketing student success |
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