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Student Newspapers and University Libraries: Uncovering Your Library's Reputation and Promoting Its Services |
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| Authors: | Jonathan Bodnar Brian Mathews |
| Institution: | Assistant Professor of Library Services , Booth Library, Eastern Illinois University , Charleston , IL , USA |
| Abstract: | ABSTRACT To help librarians use their campus newspapers more effectively as a communications tool, this paper discusses the type of information about campus libraries that ten student newspapers published over the course of one year and discusses strategies that librarians can use to build more productive, collaborative relationships with the people who work for their campus newspapers. |
| Keywords: | Advertising campus media campus newspapers college libraries library-campus communication marketing promotion public relations student-librarian collaboration student media organizations student newspapers university libraries |