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Rewards for Good Marketing
Authors:Carol Anne Germain
Institution:1. University at Albany , Albany, New York, USA cg219@albany.edu
Abstract:Special Libraries, Special Challenges is a column dedicated to exploring the unique public services challenges that arise in libraries that specialize in a particular subject, such as law, medicine, business, and so forth. In each column, the author will discuss public service dilemmas and solutions that arise specifically in given subject libraries, while drawing links to how such issues affect librarianship in general. Special or subject-matter librarians interested in authoring a piece for this column are invited to contact Melissa K. Aho at ahox0017@umn.edu.

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