Determinants of social media information credibility among university students |
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| Institution: | 1. Quaid-e-Azam Library, University of Gujrat, Pakistan;2. Department of Information Management, University of Sargodha, Sargodha, Pakistan;1. Library, Taipei Medical University, 250 Wuxing St, Taipei 11031, Taiwan (Province of China);2. Library, Philadelphia College of Osteopathic Medicine, 4170 City Avenue, Philadelphia, PA 19131, USA;3. Library, Elon University, Elon, NC 27244, USA;1. Department of Computer Science & Software Engineering, 205 Benton Hall, Miami University, Oxford 45056 OH, USA;2. Miami University Libraries, King Library, 151 S. Campus Ave, Oxford, OH 45056, USA;1. School of Computer Sciences, Universiti Sains Malaysia, 11800 Penang, Malaysia;2. Department of Library and Information Science, University of Maiduguri, Nigeria;1. Department of Library, Archival and Information Studies, University of Ibadan, Ibadan, Nigeria;2. Department of Library and Information Science, University of Ilorin, Ilorin, Nigeria |
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| Abstract: | This research explored the perceptions of university students about the credibility of information being shared on Facebook. The data were collected using an online questionnaire from university students who were Facebook users. A total of 325 usable responses were received which were analyzed using SPSS. The results revealed that these students perceive information shared on Facebook as credible and of good quality. The source credibility, medium credibility, and information quality had positive and significant relationships with each other. The age, social background, and educational level of students appeared to predict the credibility of information shared on Facebook. These results are useful for information professionals and social media managers in extent to understand and cater to the demands of information consumers. These findings would also be helpful for teachers, information providers, and researchers to understand the perspectives of developing countries' students on the credibility of social media information. Furthermore, this study is supposed to be a valuable addition in existing literature which could provide guidelines for novice researchers, interested in exploring the area, especially in the context of Facebook users in a developing country's context. |
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