| 试析“大广告”时代的我国广告教育 |
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| 引用本文： | 倪宁,谭宇菲.试析“大广告”时代的我国广告教育[J].国际新闻界,2009(5). |
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| 作者姓名： | 倪宁 谭宇菲 |
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| 作者单位： | 中国人民大学新闻学院; |
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| 摘 要： | 我国现代广告业发展已经30年,广告专业教育亦已25载。本文试从我们已经进入大广告时代这一时代背景出发,摒弃对我国广告教育就事论事改革创新之讨论,从较为宏观的层面认识把握我国广告教育的地位、观念、责任等问题,以期对我国广告教育的层次结构、课程设置、师资队伍建设、学术研究、就业指导等方面的具体问题产生积极的指导作用。
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| 关 键 词： | “大广告”时代 广告教育 人才观 责任定位 |
On Advertising Education in the Era of Great Advertising in China |
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| NI Ning,TAN Yufei.On Advertising Education in the Era of Great Advertising in China[J].Journal of International Communication,2009(5). |
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| Authors: | NI Ning TAN Yufei |
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| Institution: | NI Ning,TAN Yufei (School of Journalism and Communication,Renmin University of China,Beijing,100872) |
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| Abstract: | This paper tries to analyses the status,concepts,responsibilities of China's advertising education from a relatively macroscopic perspective and with a view to put a positive guiding effect on the specific problems such as the hierarchical structure of advertising education,curriculum settings,cultivation of the teachers,academic researches,and employment guidance. |
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| Keywords: | Great Advertising Era Advertising Education View of Talent Positioning of Responsibility |
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