| 早期中国新闻学中的广告学研究 |
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| 引用本文： | 祝帅.早期中国新闻学中的广告学研究[J].国际新闻界,2009(9). |
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| 作者姓名： | 祝帅 |
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| 作者单位： | 北京大学 新闻与传播学院; |
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| 摘 要： | 在业界,人们常把广告视作新闻传媒业的生命线,而在中国广告学学术史上,广告学学科的确立与发展,也与新闻学界学者的努力密不可分。徐宝璜、邵飘萍、戈公振、蒋裕泉、赵君豪等新闻学者或业界专家,都在新闻研究的过程中对广告经营、广告创作、广告主的媒体选择等问题上进行了理论探索,有的还积极参与报学系的广告教学,甚至写出独立的《广告学》著作。尽管广告学科不可能仅仅依赖于新闻学的学术资源,但在今天回顾中国广告学学术史的同时,注意到新闻学作为一个重要的学术源头,对于思考当今广告学在新闻传播学学术格局中的定位与意义,仍有指向现实的理论意义。
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| 关 键 词： | 新闻学 广告学 学术史 中国 |
Historical Linkage between the Disciplines of Journalism and Advertising in Early China(1919-1949) |
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| ZHU Shuai.Historical Linkage between the Disciplines of Journalism and Advertising in Early China(1919-1949)[J].Journal of International Communication,2009(9). |
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| Authors: | ZHU Shuai |
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| Institution: | ZHU Shuai (School of Journalism and Communication,Peking University,Beijing,100871) |
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| Abstract: | People often regard advertisements as thelifelinein media industry,and the establishment and development of the discipline ofAdvertisingalso benefited a lot from the efforts of scholars of journalism.Although advertising can not depend completely on journalism,but it is noted that journalism is an important academic source, which helps to construct the academic position and significance of advertising. |
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| Keywords: | Advertising Journalism Academic History China |
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