| 中国电视台广告经营机制创新的特征 |
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| 引用本文： | 王菲.中国电视台广告经营机制创新的特征[J].国际新闻界,2004(6):71-76. |
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| 作者姓名： | 王菲 |
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| 作者单位： | 中国人民大学,新闻学院,北京,100872 |
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| 摘 要： | 中国广播电视产业化进程历经 2 0余载 ,目前已进入一个关键阶段 ,多方位的外部环境变化和历时已久的自身内部演变 ,使广电业像一只体外遭遇着狂风暴雨之难、体内承受着血脉冲撞之苦的亟待蜕变的飞蛾。合理的历史变革不可能一步到位 ,中国广电业的特殊性和复杂性也决定了其变革所具有的探索性和渐进性
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| 关 键 词： | 广告经营 机制 模式 激励制度 广告代理制 |
Elementary features of innovation in the advertisement business of Chinese TV stations |
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| WANG Fei.Elementary features of innovation in the advertisement business of Chinese TV stations[J].Journal of International Communication,2004(6):71-76. |
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| Authors: | WANG Fei |
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| Abstract: | After more than 20 years' development, China's broadcast and TV industry has come to a critical stage. It faces challenges from both itself and the external changes. But the reform cannot be finished with one step due to the industry's speciality and complexity. |
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| Keywords: | system of inspiration system of management agent system of advertisement production of content |
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