| 从《良友》画报广告看其对上海消费文化空间的意义生产 |
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| 引用本文： | 吴果中.从《良友》画报广告看其对上海消费文化空间的意义生产[J].国际新闻界,2007(4). |
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| 作者姓名： | 吴果中 |
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| 作者单位： | 湖南师范大学新闻与传播学院 长沙410081 |
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| 摘 要： | 在商业价值的元素外,广告日益增显其文化附加值。本文探讨民国《良友》画报广告对上海消费文化空间的意义生产流程及类别。文章认为它在现代性家庭生活、男女性别、文学文化和民族主义政治等四种空间里,生产了上海消费文化空间的整体构件。
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| 关 键 词： | 《良友》画报 广告 上海 消费文化 空间 意义生产 |
Effects of the Companion Pictorial's Advertisements on the Shanghai's Consumption Culture in the period of the Republic of China |
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| WU Guozhong.Effects of the Companion Pictorial''''s Advertisements on the Shanghai''''s Consumption Culture in the period of the Republic of China[J].Journal of International Communication,2007(4). |
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| Authors: | WU Guozhong |
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| Abstract: | Taking the Companion Pictorial's advertisements as a case,the paper illuminates the meaning production process in the Shanghai's consumption culture in the period of the Republic of China. |
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| Keywords: | Companion Pictorial Advertisement Shanghai Consumption Culture Space Meaning Production |
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