| 体育期刊大赛报道策略分析——以雅典“奥运会”和德国“世界杯”报道为例 |
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| 引用本文： | 高贵武,叶杨青.体育期刊大赛报道策略分析——以雅典“奥运会”和德国“世界杯”报道为例[J].国际新闻界,2007(2). |
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| 作者姓名： | 高贵武 叶杨青 |
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| 作者单位： | 中国人民大学新闻学院 北京100872 |
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| 摘 要： | 随着人们对体育比赛的关注程度日益加深,对大型体育赛事的报道,成为近年来各类体育媒体竞争的中心环节。对于期刊来说,它对大赛的报道有其自身的性质和特点。本文通过几种期刊对世界上规模最大的两次大型赛事——雅典“奥运会”和德国“世界杯”的报道,分析体育期刊的大赛报道策略。
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| 关 键 词： | 大型体育赛事 体育期刊 报道策略 |
An Analysis on the Reporting Strategies of Sport Periodicals |
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| GAO Guiwu,YE Yangqing.An Analysis on the Reporting Strategies of Sport Periodicals[J].Journal of International Communication,2007(2). |
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| Authors: | GAO Guiwu YE Yangqing |
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| Abstract: | Reports on large sport events have recently become the focus of competition among various sports media agencies.The paper thinks sport periodicals have particular characteristics.Based on an investigation on the most two biggest sports festivals,the Olympic Games 2004 and the world cup 2006,this paper analyzes the strategies of reporting adopted by several renowned sport periodicals. |
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| Keywords: | Large Sport Events Periodicals Strategies |
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