| 美国战时广告理事会诞生的背景 |
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| 引用本文： | 刘洪珍.美国战时广告理事会诞生的背景[J].国际新闻界,2011(3). |
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| 作者姓名： | 刘洪珍 |
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| 作者单位： | 中国人民大学新闻学院; |
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| 摘 要： | 美国战时广告理事会的成立被视为现代公益广告的发端,本文从社会、经济、政治等方面阐述了该机构诞生的背景,指出维护广告行业自身的利益是它创立的根本原因。
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| 关 键 词： | 美国 战时广告理事会 自身利益 |
For Self-interest of the Advertising Industry:an Analysis on the Background of the War Advertising Council's Creation |
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| LIU Hongzhen.For Self-interest of the Advertising Industry:an Analysis on the Background of the War Advertising Council's Creation[J].Journal of International Communication,2011(3). |
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| Authors: | LIU Hongzhen |
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| Institution: | LIU Hongzhen (School of Journalism and Communication,Renmin University of China,Beijing,100872) |
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| Abstract: | The Creation of the War Advertising Council is usually considered to be the origin of modern Public Service Advertising.The paper makes an Analysis on the Background of the organization's creation.It concludes that the basic reason of WAC's creation was the founders' intention to maintain self-interest of the Advertising Industry. |
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| Keywords: | America the War Advertising Council Self-interest |
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