| 网络受众的定量研究 |
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| 引用本文： | 匡文波.网络受众的定量研究[J].国际新闻界,2001(6). |
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| 作者姓名： | 匡文波 |
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| 作者单位： | 中国人民大学 北京，100827 |
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| 摘 要： | 本文通过对大量的有关网络受众的调查数据的研究 ,得出以下规律性结论 ,网络受众呈现大众化 (“平民”化 )趋势 ;网络受众上网的主要目的是获取信息 ,常用工具是电子邮件和搜索引擎 ;网络受众对网络广告的认可程度在不断提高 ,开展电子商务的时机日趋成熟 ;网络受众对黄色信息存在猎奇心理 ;网络受众浏览的网站日趋集中 ,网络受众的注意力呈现“马太效应”。
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| 关 键 词： | 网络传播 网络受众 定量研究 |
A quantitative analysis of Internet audiences |
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| KUANG Wen-bo.A quantitative analysis of Internet audiences[J].Journal of International Communication,2001(6). |
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| Authors: | KUANG Wen-bo |
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| Abstract: | By analyzing a lot of data,the author concludes that more common people are becoming Internet audiences,audiences' main reason is to acquire information with e-mail and search engine as their mostly used means,online advertisement becomes more acceptable.And so it is the time to fully develop e-commerce. |
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| Keywords: | online communication internet audiences quantitative analysis |
| 本文献已被 CNKI 等数据库收录！ |
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