| 搜索引擎用户满意度研究的实证分析——以百度和Google中国为例 |
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| 引用本文： | 毛晓燕.搜索引擎用户满意度研究的实证分析——以百度和Google中国为例[J].图书馆杂志,2008,27(3):40-47. |
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| 作者姓名： | 毛晓燕 |
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| 作者单位： | 上海理工大学图书馆,200093 |
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| 摘 要： | 从用户的角度,建立搜索引擎用户满意度测评理论模型,构建搜索引擎用户满意度评价指标体系,以用户满意为标准对搜索引擎进行评价.最后应用问卷调查法以目前使用最为广泛的百度和Google中国搜索引擎门户为研究对象进行实证研究.并有针对性的提出搜索引擎的改进措施和发展方案,以期望提高搜索引擎服务水平,丰富其服务内容,最大限度的满足用户需求.
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| 关 键 词： | 搜索引擎 用户满意度 模糊综合评价法 百度 Google中国 |
Study on Customer Satisfaction of Search Engine |
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| Mao Xiaoyau.Study on Customer Satisfaction of Search Engine[J].Library Journal,2008,27(3):40-47. |
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| Authors: | Mao Xiaoyau |
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| Institution: | Mao Xiaoyan (Library of University of Shanghai for Science , Technology,Shanghai 200093) |
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| Abstract: | The paper combines theory and case demonstrations to make study on the customer satis- faction degree of search engines.From the view of user,the paper constructs a customer satisfaction model and an integrative evaluation index system of search engines,and chooses two representative search engines,Baidu and Google China,to demonstrate the research by sending and collecting questionnaires.Finally some countermeasures and development plan are put forward,hope to im- prove the search engines'service quality,e... |
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| Keywords: | Search engines Customer satisfaction Integrated fuzzy estimation Baidu Google China |
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