Informing Citizens: How People with Different Levels of Education Process Television,Newspaper, and Web News |
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| Authors: | Maria Elizabeth Grabe PhD Rasha Kamhawi PhD Narine Yegiyan PhD |
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| Institution: | 1. Department of Telecommunications , Indiana University;2. Department of Political Sciences , University of Pretoria , South Africa;3. Department of Telecommunication , University of Florida;4. Department of Communications , University of California , Davis |
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| Abstract: | This experiment tested the interaction of media channels (television, newspaper, and the Web), time delay, and the education level of audience members, using three memory measures. The lower education group encoded, stored, and retrieved television news information best while they showed less memory capacity for newspaper and Web news. For the higher education group, the opposite pattern emerged. They had better memory for newspaper and Web versions of news, compared to television. With time delay, these patterns persisted. They were also robust when controlling for participant evaluations of the news stories in terms of interest, informativeness, and understandability. |
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