| Abstract: | This presentation summarized the results from primary research conducted by Profera and Jefferson that aimed to understand what libraries are doing to reach library end users. The authors aimed to explore the relationship between the physical and virtual library space and if this has an impact on student and faculty use of library resources. The study also sought to understand the extent to which libraries are already conducting marketing efforts, the success they have had in doing so, and how publishers can help to enhance the library/end user experience. |
