Abstract: | Adam Bly, founder and director of Seed Media Group, describes the potential of science to improve the state of the world. But for the potential of science to be realized, it must be integrated into society after two preconditions have been met: science literacy must be aimed at creating seven billion scientifically literate people, and we must move from closed to open science. For the first, society needs to change the way it engages with science; engaging through culture and ideas has been a goal of Seed Media Group. For the second, there must be a mandated free flow of information; peer review must be reinvented; and scientific publishing needs to be removed from the hands of publishers and put in the hands of society. |