| 英语广告语篇的语言艺术特点 |
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| 引用本文： | 赖彦.英语广告语篇的语言艺术特点[J].浙江传媒学院学报,2003,10(2):58-60. |
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| 作者姓名： | 赖彦 |
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| 作者单位： | 浙江广播电视高等专科学校 |
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| 摘 要： | 广告是一门综合艺术。广告创意是现代广告的灵魂,是引起消费者注意、激发消费者购买欲望的驱动力。它的实质是对商 品或服务进行艺术化的渲染和推销。本文着重分析英语广告语篇的语言艺术特征与技巧在语用原则和消费者心理上的体现。
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| 关 键 词： | 广告创意 艺术特征 语用原则 心理策略 |
| 文章编号： | 1008-6552(2003)02-0058-03 |
Artistic and Linguistic Features in English Advertising Context |
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| Lai Yan.Artistic and Linguistic Features in English Advertising Context[J].Journal of Zhejiang Institute of Medial Communications,2003,10(2):58-60. |
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| Authors: | Lai Yan |
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| Institution: | Lai Yan |
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| Abstract: | Advertisement is a comprehensive art. Advertising creativity is the soul of modem advertisement, which provokes consumers' attention and lust for purchase, and which in essence is an artistic promotion of goods or service. This paper mainly gives an analytical account of the presentation of linguistic features and artistic techniques in English advertising texts from pragmatic principles and consumers' psychology. |
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