| 试论营销管理视域下电视栏目品牌化策略 |
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| 引用本文： | 严宏伟.试论营销管理视域下电视栏目品牌化策略[J].浙江传媒学院学报,2004,11(3):33-35. |
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| 作者姓名： | 严宏伟 |
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| 作者单位： | 浙江舟山电视台 |
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| 摘 要： | 本文运用营销管理理论对电视栏目品牌的概念、价值、形象识别系统进行了阐述.从准确定位、可持续的题材资源、风格化的主持人及内容建设等方面论述了电视品牌栏目的创建方法,对不同生长周期电视栏目的维护与创新也提出了一些看法.
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| 关 键 词： | 营销管理 品牌 电视栏目 经营 |
| 文章编号： | 1008-6552(2004)03-0033-04 |
Strategies of Creating Brand Television Columns under Marketing Management |
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| Yan Hongwei.Strategies of Creating Brand Television Columns under Marketing Management[J].Journal of Zhejiang Institute of Medial Communications,2004,11(3):33-35. |
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| Authors: | Yan Hongwei |
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| Institution: | Yan Hongwei |
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| Abstract: | This essay puts forward the concept, value and image identification system of brand television columns based on marketing management theories. It also discusses the approaches of creating brand television columns from the angles of accurate orientation, sustainable subject resources, hosts of their own styles and content construction. Meanwhile, it presents some views on maintenance and innovation of television columns in different growth periods. |
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| Keywords: | marketing management brand television column marketing |
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