All-Women's Radio: WHER-AM in Memphis |
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| Abstract: | In the 1950s, television knocked radio off its pedestal as the primary electronic entertainment in the home and forced the radio industry to find new ways to compete. In Memphis, Tennessee, WHER went on the air in 1955 as an early experiment in all-women's programming. Located at 1430 on the AM dial, WHER featured a female on-air staff, but it was owned by three businessmen: Sam Phillips of Sun Records, Roy Scott, and Kemmons Wilson, the founder of Holiday Inn. WHER called itself "a thousand beautiful watts." The Memphis Sunday Times heralded it as "the nation's first successful all- girl station." |
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