The talk radio phenomenon: An update |
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| Abstract: | This article reviews talk radio research and summarizes articles from the trade and popular press that document the phenomenal growth in talk radio since 1987, when the Fairness Doctrine was abolished. Anecdotal evidence suggests that talk radio can have a powerful impact on public debate, especially regarding “hot button “ issues that arouse emotion and address voter frustration with the status quo. Examples include the successful defeat of the proposed Congressional pay raise in 1989 and the election to Congress of a Republican majority in 1994. Talk radio is less successful in rallying listeners on complex issues such as campaign financing reform. |
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