| 眼动追踪技术在国外信息行为研究中的应用 |
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| 引用本文： | 姜婷婷,吴茜,徐亚苹,王瑶璇.眼动追踪技术在国外信息行为研究中的应用[J].情报学报,2020,39(2):217-230. |
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| 作者姓名： | 姜婷婷 吴茜 徐亚苹 王瑶璇 |
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| 作者单位： | 武汉大学信息管理学院,武汉 430072;武汉大学信息资源研究中心,武汉 430072;武汉大学信息管理学院,武汉 430072;上海外国语大学图书馆,上海 200083 |
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| 基金项目： | 国家自然科学基金项目“在线信息偶遇过程中趋避行为的产生规律与神经机制研究”（71774125）;国家自然科学基金重点国际（地区）合作研究项目“大数据环境下的知识组织与服务创新研究”（71420107026） |
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| 摘 要： | 本研究采取内容分析法对国外信息行为领域2003-2018年发表的62篇应用眼动追踪技术的实证型文章进行分析。根据文献的内容特征,构建了包括眼动仪类型、眼动仪品牌、实验设计、辅助数据采集方法、数据分析这5个一级类目的内容分析编码表,基于此对文献进行编码及统计分析。本研究发现:①眼动追踪技术在国外信息行为研究中主要用于探讨用户搜索行为、阅读行为及购买行为等主题;②眼动设备和实验环境选择存在局限性;③研究方法多元化,定性研究与定量研究结合;④在目前的信息行为领域研究中,注视类指标和扫视类指标是最普遍被采用的眼动测量指标;⑤结合眼动追踪技术研究移动设备的用户信息行为成为趋势;⑥眼动情况的可视化视图作为简洁明了的信息展现方式,有利于强化研究人员的分析和增强读者的理解,将成为未来研究的趋势。经过十多年的发展,眼动追踪技术在信息行为领域被应用得越来越多,本研究通过内容分析揭示国外该领域采用眼动追踪技术的研究的特点,为信息行为的研究提供借鉴。
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| 关 键 词： | 眼动追踪 信息行为 眼动仪 |
The Application of Eye Tracking Technology in Information Behavior Research |
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| Jiang Tingting,Wu Xi,Xu Yaping,Wang Yaoxuan.The Application of Eye Tracking Technology in Information Behavior Research[J].Journal of the China Society for Scientific andTechnical Information,2020,39(2):217-230. |
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| Authors: | Jiang Tingting Wu Xi Xu Yaping Wang Yaoxuan |
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| Institution: | (School of Information Management,Wuhan University,Wuhan 430072;Center for Studies of Information Resources,Wuhan University,Wuhan 430072;Library,Shanghai International Studies University,Shanghai 200083) |
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| Abstract: | The article analyzes the content of 62 empirical articles on eye tracking technology published in the field of information behavior from 2003 to 2018. Based on the analyzed content, the paper constructs a code system including five first-level categories: eye tracker type, eye tracker brand, experiment design, data collection method, and data analysis.This forms the basis of the subsequent encoding and statistical analysis of literature. The research finds the following:(1)The topics of research using eye tracking technology in this field are concentrated mainly on searching, reading, and purchasing.(2) The options for eye movement equipment and experimental environment are limited.(3) Research methods are diversified and qualitative and quantitative research is combined.(4) In the current research on information behavior, fixation metrics and saccadic metrics are used most commonly.(5) Using the eye tracking technology to study the user information behavior of mobile devices has become a trend.(6) Visualization of eye movements as a concise and clear method of information presentation, which is conducive to strengthening the analysis of researchers and enhancing readers understanding, will become a trend in future research. After more than ten years of development, eye tracking technology is now increasingly applied in the field of information behavior. Using content analysis, this study reveals the characteristics of research that uses the eye tracking technology, which provides reference for the study of information behavior. |
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| Keywords: | eye-tracking information behavior eye tracker |
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