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数字时代图书馆阅读推广模式研究
引用本文:谢蓉.数字时代图书馆阅读推广模式研究[J].图书馆论坛,2012,32(3):23-27.
作者姓名:谢蓉
作者单位:上海对外贸易学院图书馆,上海,201620
基金项目:国家社会科学基金一般项目
摘    要:数字时代人们的阅读行为发生了重大改变,图书馆作为传统阅读的重要阵地,正努力使阅读变得更加精彩。文章分析参与阅读推广活动的主要实体,构建阅读推广模型,并通过对三个典型案例的探讨,重点提炼和总结数字时代几种初露端倪的阅读推广模式。

关 键 词:阅读  图书馆  阅读推广模式

Research on the Library Reading Promotion Models in the Digital Age
XIE Rong.Research on the Library Reading Promotion Models in the Digital Age[J].Library Tribune,2012,32(3):23-27.
Authors:XIE Rong
Institution:XIE Rong (Library of Shanghai Institute of Foreign Trade,Shanghai 201620,China)
Abstract:Digital age witnessed great changes in people’s reading behavior.Libraries,as main places for daily reading,are transforming from paper to e-forms with brand-new characteristics.The paper explicates the reading-promotion related entities,and proposes a model for reading-promotion.It also introduces three typical case studies,and concludes with several newly arising models for library reading-promotion appearing nowadays.
Keywords:reading  library  reading promotion models
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