| 邻里图书馆的营销探索 |
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| 引用本文： | 陈艳,曾思敏.邻里图书馆的营销探索[J].图书馆论坛,2021(4):21-26. |
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| 作者姓名： | 陈艳 曾思敏 |
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| 作者单位： | 佛山市图书馆业务管理部;佛山市图书馆技术部 |
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| 摘 要： | 文章从邻里图书馆项目获得IFLA国际营销奖第一名切入,分析邻里图书馆项目的营销思路、营销策略、申报IFLA国际营销奖的过程,建议公共图书馆开展营销时应注重文化象征、利用实物空间布局、聚焦核心用户群和侧重服务效果。
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| 关 键 词： | 邻里图书馆 IFLA国际营销奖 图书馆营销 |
Marketing Planning for Neighborhood Library |
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| CHEN Yan,ZENG Simin.Marketing Planning for Neighborhood Library[J].Library Tribune,2021(4):21-26. |
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| Authors: | CHEN Yan ZENG Simin |
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| Abstract: | This paper performs a study on N-Library(Neighborhood Library)project,the first place winner of IFLA International Marketing Award 2020,focusing on its marketing ideas,marketing strategies and application process for the award.It proposes that Chinese public libraries should put emphasis on cultural symbol,make full use of physical library spaces,and highlight core user groups and service effectiveness. |
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| Keywords: | Neighborhood Library IFLA International Marketing Award library marketing |
| 本文献已被 维普 等数据库收录！ |
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