| 图书会展现状与发展对策 |
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| 引用本文： | 赖永波.图书会展现状与发展对策[J].图书馆建设,2011(6):83-85,89. |
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| 作者姓名： | 赖永波 |
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| 作者单位： | 福建江夏学院图书馆,福建福州,350108 |
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| 摘 要： | 图书会展具有信息交流和集散功能、营销宣传和形象展示功能、文化传播功能,在世界各地得到快速发展。我国图书会展起步较晚,面临许多问题和困境:图书销售功能日益弱化,缺乏现代化市场主体,管理不健全、企业竞争不规范,设施不完善、服务不配套、缺乏专业人才。为促进我国图书会展产业发展,应采取以下对策:明确功能定位,合理规划布局;培育现代化市场主体,加强国际交流与合作;健全管理体制,加强行业协会建设;加强人才培养,提高从业人员素质。
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| 关 键 词： | 图书会展 图书博览会 |
Status Quo and Development Countermeasures of Book Exhibitions |
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| Lai Yongbo.Status Quo and Development Countermeasures of Book Exhibitions[J].Library Development,2011(6):83-85,89. |
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| Authors: | Lai Yongbo |
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| Abstract: | Book exhibitions have information exchange and distribution function,marketing spiel and image display function and cultural transmission function,and develop rapidly around the world.Chinese book exhibitions start late and face to following problems and difficulties: book sale function is increasingly weakened;back exhibtions are lack of modern market actors;the management is not perfect and the enterprise competition is non-standard;facilities are imperfect,services are lack of coordination;are lack of pr... |
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| Keywords: | Book exhibition Book fair |
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