The politics of punctualization and depunctualization in the Digital Advertising Alliance |
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| Authors: | Robert W Gehl |
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| Institution: | Department of Communication, University of Utah, Salt Lake City, Utah, USA |
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| Abstract: | Drawing on actor-network theory (ANT), this essay explores the politics of punctualization and depunctualization by closely examining the Digital Advertising Alliance (DAA), an online advertising and marketing trade consortium. I deploy two concepts from actor-network theory, punctualization and depunctualization, as key lenses through which to see the shifting contours of the Digital Advertising Association as it confronts other actor-networks. |
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| Keywords: | Actor-network theory Digital Advertising Alliance internet advertising organizational communication organization studies |
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