“If They're Trying to Say Something About My Culture … I'm Confused”: Recognizing and Resisting Authenticity in Latino-Themed Television |
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| Authors: | Kristin Moran |
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| Institution: | 1. Department of Communication Studies , University of San Diego kmoran@sandiego.edu |
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| Abstract: | The television landscape has expanded to include an ever-increasing crop of culturally themed programs aimed at the Latina/o audience. Assumptions about the audience have shaped this trend, resulting in questions about the effectiveness of niche programming to satisfy viewer taste. This project investigates LatiNation with specific focus on the differences in the reception process based on participants' connection to their ethnic identity. In-depth interviews were conducted with self-identified Latina/o students who were also given a survey with scaled items to measure their connection to their ethnic identity. In general, the findings indicate that audience members produce varied readings of the text showing the participants actively negotiate identity by using LatiNation as an opportunity to both embrace and critique Latinidad. |
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