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Children and Media: On Growth and Gaps
Authors:Ellen Wartella
Abstract:This essay argues that there is far too little research on the effects of new types of media programming and formats on children. In fact, the gap between the research base and production and policy issues appears to be widening. The essay advocates use of the developmental research model to study media effects on children. More specifically, researchers should focus more on the neuropsychological effects of format characteristics and viewing styles of children.
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