Extending the Cognitive Mediation Model: Examining Factors Associated With Perceived Familiarity and Factual Knowledge of Nanotechnology |
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| Authors: | Xiaodong Yang Agnes S F Chuah Edmund W J Lee Shirley S Ho |
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| Institution: | Wee Kim Wee School of Communication and Information, Nanyang Technological University |
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| Abstract: | This research—a pilot study on the cognitive mediation model (CMM) in Singapore—seeks to revisit and test the applicability of an extended CMM in the context of nanotechnology by examining perceived familiarity as a separate outcome variable in addition to factual knowledge. A cross-sectional survey was administered to a nationally representative sample of 719 adult Singaporeans. Results demonstrated partial support for the hypothesized CMM. First, elaboration was positively associated with both factual knowledge and perceived familiarity, whereas interpersonal discussions about science was associated only with familiarity. Results also showed differential relationships between attention to media platforms (traditional vs. new media) and reflective integration (composed of elaborative processing and interpersonal discussion); whereas attention to science reporting in newspapers and science television programs were associated with elaboration, media attention across all platforms were associated with interpersonal discussions. Theoretical and practical implications are discussed. |
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