ROIs and Surveys in Special Libraries: One Corporate Experience |
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| Authors: | Tara E Murray |
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| Institution: | Director of Information Services/Librarian, American Philatelic Research Library, Bellefonte, PA, USA |
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| Abstract: | Special libraries, especially in corporate environments, face a challenge in measuring their value and communicating it to their customers and management. This can be especially difficult in organizations where libraries or information centers are perceived as cost centers that make minor financial contributions. A return on investment study, when combined with contextual information, can help overcome this perception while providing valuable information on customer needs. |
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| Keywords: | special libraries corporate libraries return-on-investment survey market research |
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