| 新兴产业报道如何以算法思维细分受众 |
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| 引用本文： | 王峻峰.新兴产业报道如何以算法思维细分受众[J].传媒观察,2021(1). |
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| 作者姓名： | 王峻峰 |
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| 作者单位： | 江苏经济报 |
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| 摘 要： | 新兴产业已成为中国经济结构调整的最新着力点,未来还将长期持续。但同其他经济报道相似,新兴产业报道领域也一直面临着信息数量与质量两方面供不应求的困境。以今日头条等为代表的互联网新媒体借助创新的推荐算法,实际上遵循了大众传播的本质规律,有效实现了信息供求双方的精准匹配。新兴产业报道的传播者,尤其是传统媒体,亟待深刻认识并充分借鉴之,真正将专业人才资源与信息渠道优势转化为市场优势。这也是传统媒体深化改革、重塑市场竞争力的一种现实尝试与示范。
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| 关 键 词： | 新兴产业 推荐算法 细分受众意识 信息精准匹配 传统媒体改革 |
Emerging Industry Reports:How Algorithm Helps Achieve Audience Fragmentation |
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| Authors: | Wang Junfeng |
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| Abstract: | Emerging industries have become and will long be a vehicle for China’s economic restructure.Similar to other economy-themed coverage,reports on emerging industries are facing imbalance between information quantity and quality.Online new media,www.toutiao.com as a representative,with "recommendation algorithm",have effectively achieved exact match between the information suppliers and users,while at the same time abide by the basic laws of mass communication.In this context,it is necessary for emerging industry reporters,especially those with traditional media,to conduct in-depth research and learn from the new media,so as to translate their advantages in brainpower and communication channels into competitive edge in the market.It is also an attempt and demonstration of traditional media to deepen its reform and renew the competitiveness in the market. |
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| Keywords: | emerging industries recommendation algorithm audience fragmentation exact match of information reform in traditional media |
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