| 基于价值营销理论的高校图书馆服务 |
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| 引用本文： | 刘小娜.基于价值营销理论的高校图书馆服务[J].江西图书馆学刊,2013,43(2):101-103. |
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| 作者姓名： | 刘小娜 |
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| 作者单位： | 河南机电高等专科学校,河南新乡,453003 |
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| 摘 要： | 价值营销理论关注消费者价值构成、成本构成。价值营销理论应用于图书馆的读者服务工作中,可提高读者价值,降低读者的成本,增强读者的满意度。以价值营销理论为指导,分析了图书馆读者的让渡价值系统的构成与特点,提出基于价值营销理论的高校图书馆服务策略。
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| 关 键 词： | 价值营销理论 图书馆 读者服务 |
The Services of Unversity Libraries Based on the Theory of Value Marketing |
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| LIU Xiao-na.The Services of Unversity Libraries Based on the Theory of Value Marketing[J].The Journal of the Library Science in Jiangxi,2013,43(2):101-103. |
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| Authors: | LIU Xiao-na |
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| Institution: | LIU Xiao-na (Henan Mechanical and Electrical Engineering College, Xinxiang 453003, China) |
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| Abstract: | The theory of value marketing pays close attention to the consumers＇ value composition and cost structure. The application of value marketing theory in library reader service can improve readers＂ ＂value, reduce the cost of the reader, enhance readers＇ satisfaction. Guided by the theory of value marketing, this paper analyses the formation and characteristics of delivered value system of readers in the library, and puts forward the services strategies of university libraries based on the value of marketing theory. |
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| Keywords: | value marketing theory library reader service |
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