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读者印象管理
引用本文:张国华.读者印象管理[J].江西图书馆学刊,2003,33(2):67-68.
作者姓名:张国华
作者单位:淮南师范学院图书馆
摘    要:读印象管理是一种能动的、开放的管理方式。论述了主体对图书馆的求知需求、对美的感知、经济代偿心理是制约读对图书馆印象形成的基本要素,读印象源的设置、调整应符合读日益增长的多方面的求知需求,以实现最佳服务效益。

关 键 词:图书馆  读者需求  读者印象管理  读者印象源  读者服务  图书馆整体形象

Management on Readers' Impression
Zhang Guohua.Management on Readers'''' Impression[J].The Journal of the Library Science in Jiangxi,2003,33(2):67-68.
Authors:Zhang Guohua
Institution:Zhang Guohua
Abstract:Taking care of readers' impression is a changeable and open style of management. The author address that the desire for absorbing knowledge from the library, the perception and realization of aesthetics and mentality of economical compensation are the basic elements for administering readers' impression on a library, the establishment and adjustment of the readers' impression source, should be in match with their daily growing and various demand for knowledge. This is a necessity for achieving the best service quality.
Keywords:Library  Readers' Demand  Impression Management
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