| 论广西图书馆“八桂讲坛”的品牌构筑 |
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| 引用本文： | 李臻.论广西图书馆“八桂讲坛”的品牌构筑[J].大学图书情报学刊,2009,27(1):74-76. |
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| 作者姓名： | 李臻 |
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| 作者单位： | 广西壮族自治区图书馆,南宁,530022 |
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| 摘 要： | 随着图书馆讲座事业的蓬勃发展，公共图书馆的讲座品牌战略对提高公共图书馆竞争力至关重要。文章以广西图书馆“八桂讲坛”为例，论述了构筑讲座品牌的三大途径。
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| 关 键 词： | 广西图书馆 “八桂讲坛” 公共图书馆讲座 |
On the establishment of a famous brand-Ba Gui Forum in Guangxi Autonomous Library |
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| LI Zhen.On the establishment of a famous brand-Ba Gui Forum in Guangxi Autonomous Library[J].Journal of Academic Library and Information Science,2009,27(1):74-76. |
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| Authors: | LI Zhen |
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| Institution: | Guangxi Autonomous Library;Nanning530022;China |
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| Abstract: | With the burgeoning development of library cause,the brand strategy of the public library seems very important to improve competitiveness of the public libraries.Take Ba Gui Forum as an example,the article expounds three major ways to magnify the influential effects of famous brands in carrying out seminars for public libraries. |
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| Keywords: | Guangxi Autonomous Library Ba Gui Forum seminars in public library |
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