| 基于CRM-BSC的图书馆网站评价 |
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| 引用本文： | 尹怀琼,朱雷,查颖,孙振球.基于CRM-BSC的图书馆网站评价[J].高校图书馆工作,2012,32(1):72-74. |
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| 作者姓名： | 尹怀琼 朱雷 查颖 孙振球 |
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| 作者单位： | 1. 中南大学 长沙 410013
2. 深圳大学 广东深圳 518060 |
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| 基金项目： | 2010湖南省情报学会学术基金，2010湖南省图书馆学会课题 |
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| 摘 要： | 文章介绍了客户关系管理-平衡计分卡(CRM-BSC)理论,并欲借鉴CRM-BSC理论,以图书馆用户为中心,从用户价值、用户满意、用户互动、用户知识四个方面构建一套图书馆网站评价指标体系。
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| 关 键 词： | 图书馆网站 绩效评价 客户关系管理 平衡计分卡 |
Performance Measurement on Library Website based on the CRM - BSC Theory |
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| Yin Huaiqiong
,
Zhu Lei
,
Sun Zhenqiu
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Zha ying.Performance Measurement on Library Website based on the CRM - BSC Theory[J].Library Work In Colleges and Universities,2012,32(1):72-74. |
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| Authors: | Yin Huaiqiong Zhu Lei Sun Zhenqiu Zha ying |
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| Institution: | Yin Huaiqiong Zhu Lei Sun Zhenqiu(Central South University,Changsha,Hunan 410013,China) Zha ying(Shenzhen University,Shenzhen,Guangdong 518060,China) |
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| Abstract: | This paper first introduces the CRM-BSC theory.Then,taking the library users as the center,it constructs the evaluation index system of the performance measurement on library website based on the CRM-BSC theory,including four dimensions such as user value,user satisfaction,user interaction and user knowledge. |
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| Keywords: | Library website Performance measurement Customer relationship management Balanced score card |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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