| 图书馆品牌文化理论体系构建 |
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| 引用本文： | 王波.图书馆品牌文化理论体系构建[J].图书馆学研究,2011(17). |
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| 作者姓名： | 王波 |
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| 作者单位： | 通化师范学院图书馆; |
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| 摘 要： | 文章从品牌文化的概念和内涵出发,分析了图书馆品牌文化的概念、内涵、功能,阐述了图书馆品牌文化的特征和创建原则,提出了图书馆品牌文化的建构内容,形成图书馆品牌文化理论体系。
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| 关 键 词： | 图书馆 品牌文化 理论体系建构 |
Theoretical System Building of Library Brand Culture |
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| Wang Bo.Theoretical System Building of Library Brand Culture[J].Researches in Library Science,2011(17). |
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| Authors: | Wang Bo |
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| Abstract: | This article analyzes the concept,content and functions of the library brand culture,discusses its features and founding principles,put forwards its construction contents,and finally forms a theoretical system for library brand culture. |
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| Keywords: | library brand culture theoretical system construction |
| 本文献已被 CNKI 等数据库收录！ |
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